For our opinions on the local real estate market and lots of helpful tips for real estate professionals, home buyers and sellers, please enjoy our blog.
Boost your Confidence for Success
Would you consider yourself to be confident? Having self- confidence is important for any career but it is crucial for those that are asserting themselves as leaders in their field. Confidence is not a static quality – it’s a mindset and sometimes, it takes work. Here are a few tips to become (and remain) confident!
Never give up, never accept failure.
Low confidence levels are often caused by the negative thoughts running through our minds. The negative things you tell yourself often become a self-fulfilling prophecy. The next time you catch yourself thinking negative thoughts, switch to a positive affirmation and keep repeating this. If you don’t believe in yourself, it is hard to expect anyone else to.
Watch your body language
Think about a person walking with their head high, shoulders back, smiling and making eye contact. Would you perceive this person to be confident?
Posture, smiling, eye contact, and speech are important. Simply pulling your shoulders back gives others the impression that you are a confident person. Smiling makes you feel better and it makes others feel more comfortable around you. Remember to look people in the eyes when you speak to them and speak slowly. When you put in a little added effort and style your hair or give yourself a clean shave – you will feel better about yourself and others will perceive you as successful and self-confident. Body language will tell people a lot about you even before you say a single word.
One of the best ways to ensure you are confident is to know what you are doing. To be confident in the work place or during a presentation, equip yourself with as much knowledge and practice as much as you can. The easiest way to believe in your abilities is to prove them to yourself. Learn, prepare, practice, and repeat.
Confidence is the way you feel, but it is also the way you act. Start conversations with strangers at networking events or take on a project that you normally would reject. Inaction breeds doubt, while action breeds courage. Capitalize on your strengths and let your actions show your confidence.
Confident people are often admired and tend to inspire confidence in others. They know that they can overcome obstacles and they tend to see their lives in a positive light - even when all is not going well. Confidence can boost your business, but it can also help you to live positively and be the best version of yourself. What boosts your confidence?
RLP Central Blog: How to Create Listing Presentations that Convert
Creating a listing presentation can become second nature to some agents, who just go through the motions, updating and tweaking a template they created long ago.
But that doesn’t mean it converts your prospects into leads, and lack-luster presentation can be damaging.
So what should you have in your listing presentation so that it not only wows your prospects, but makes them sign on the dotted line right then and there? We’ve compiled a few of the key elements that need to be a part of your presentation, so that it converts leads into clients, time and time again.
Stand Out with your Message
Most realtors hide behind the corporate brand image, afraid to really make a stand on their personality and brand. But you have to, otherwise you become the “vanilla agent” that everyone sees, but no one remembers.
Use your own voice throughout the presentation (and no, we’re not talking about how you speak – we’re referring to the printed words on the page that will be left behind with your prospects). You’ll want this to carry through to every facet of your marketing, whether it’s your feature sheets, postcards, Facebook posts or emails.
Write as you sound when you speak so that as people are reading your materials, they’re literally hearing your voice in their heads. This is a good thing, but it can take some getting used to. Practice makes perfect though!
Photography in the Online World
Having professionally done photographs, and particularly drone photography for larger properties, will make or break a listing online. More than 90% of people will view a home online before they contact a realtor to walk through it, and if you took all your pictures with your phone, it will show. Make the investment and get someone to photograph the home in the best light possible so that what people see when they view it online is exactly how it looks when they see it in person.
Your listing presentation should show clients examples of your best listings, and all of the photographs you took so they can see how THEIR home will be presented to potential buyers. If they love the photos, you’re that much closer to getting the listing!
The copy in your marketing materials, and particularly your listing presentation, you’re going to want to describe the home not by features alone, but by how it can be used by the new buyers. An open concept kitchen becomes an entertainment or homework hub of the home. A master bedroom becomes an oasis of calm at the end of a day. Evoke imagery, and help potential buyers envision themselves living in the home, not just buying it for the walls and roof.
But how does that help your listing prospects to choose you as their realtor? Your potential listing clients want to know that you see them as more than just a transaction, and so you must prove that you approach their home in a human-centric way (i.e. buyers aren’t just part of a transaction: they’re people with lives and needs who want to know that the home is perfect for them and their family).
In today’s hot real estate market, being more human, and less about transactions, will win you new clients. Take the plunge and throw in a little more personality into your presentation. We could list a hundred things you can put into any listing presentation, but they’ll all fall flat if you mess up on connecting and engaging with your prospects.
At the end of the day, you want to be remembered, right? So be memorable! Stand out and don’t be afraid to add your personality to your presentations.
Feel like you're Failing? 4 Tips for Success
In business, and in life, we experience ups and downs. If you talk to any successful business person they will probably admit that their list of failures far exceed their successes. Struggling once in a while is normal, and even necessary to learn and grow, but what do you do when you feel stuck? Sometimes we need that extra push to get past the hurdles; here are 4 tips for success for when you feel like you're failing:
1. Take advantage of support
Have a support system in place and use it! It's stressful to go into something alone - don't be afraid to ask for and accept help. Sometimes all we need is a sounding board or someone to 'give it to us straight'. A lot of our burden can be lifted simply by having someone to talk to. Reach out to the people that know your business well – they will be more likely to offer constructive feedback. Be open to advice and criticism.
2. Shift your focus
Anytime there is a problem, it is easy to get caught up in the stress of the situation. When something goes wrong we can get paralyzed by the fear of failure and lose sight of what needs to get done. Instead of obsessing about the bad, get into problem-solving mode! Shift from “I haven't been able to get a solid lead all month, this situation is terrible!” to “Here are the steps I can take to better my chances this month”. Focus on solutions and get back in control of the situation.
3. Fake it 'till you make it
It may be a cliché, but it does work. Positive thinking can change our behaviours and experiences. You may currently be in a situation where you know things could be better. Your natural reaction might be to complain about the situation and have a sour attitude because you know it's not ideal. It's easy to be negative, especially when the people around you are unhappy in some way. So how can you be positive in a negative situation? Just fake it. It may sound silly, but acting like you're happy will actually make you happier! Fake a smile – it's proven to improve your mood. If you're struggling with having a negative attitude, practice acting happy. It'll be hard at first but as the days go on you'll notice you are trying less and less. Before you know it, you won't be acting at all!
4. Be honest
If there is a problem, be honest with yourself; denial won't get you anywhere. If you work with a team, especially if you have a management position, it's important to keep colleagues in the loop. Hiding important information can make a bad situation worse. You don't have to paint the full gory picture, but outright lying can ruin your reputation. Be open and transparent, and who knows, discussing the issue could prompt helpful dialogue.
Failure is an important part of success. Remember that things will work out one way or another. Focus on the future and keep setting goals for yourself!
Journey and Destination – Why both are Crucial for Success
There's a famous quote that reads, “It is the journey that matters, not the destination.”
Do you think of your career as a journey, or a destination? Is success an end result, or an ongoing process?
If you've ever taken a road trip, cruise, or backpacking trip, you probably understand the importance of a journey. Even though there may have been an ultimate destination, many of the fondest memories you had most likely happened along the way. When we think about our careers, we may consider our greatest accomplishments to be the recognitions we receive, lucrative deals we make, or sales goals we reach. But in reality, these accomplishments are just a culmination of the hard work we put in every day (like the miles we drive, the places we visit...).
Large accomplishments are actually just a series of small accomplishments. Think about what the ultimate goal in your career would be. For example, if your goal was to be the top-selling real estate agent in your region, how would you accomplish this? This is quite a feat but if you work backwards and look at what it takes – you will realize that it's just a series of attainable goals. If you hope to be number one (the destination), then you will have to get the clients, make the sales, build your brand (the journey). The new leads you acquire, the deals you close, the networking you do - all these daily accomplishments add up and get you to where you want to be. Keep your eye on the prize, but don't forget about the daily processes that will get you there.
The difference between destination and journey boils down to perspective - one focuses on the future, while the other focuses on the here and now. Both are necessary for success. We know that having goals is crucial - the world would not progress if humans didn't have the drive to do better, be better. But we also wouldn't progress if we didn't pay attention to what was happening around us - sometimes we need to make mistakes, change our course or simply take a break.
Remember that some days will be more productive than others, some ideas will be brighter than others, and some jobs will be easier than others. There will be days when we feel like we're falling behind or like our failures outnumber our successes – these are the days we need to remind ourselves of the journey. Other times we might get caught up in office politics, or get stressed about a client or a job – these are the days we should remember the destination. Both go hand in hand to create a road map for success.
Feeling Stressed? Try this Relaxation Technique Today
Although stress is a regular part of life, sometimes it can get to a point where we feel overwhelmed.
When stress and anxiety begins to take it's toll, it's time to find a way to get back to a positive and healthy mental state. Learning and mastering relaxation techniques can improve our well being and alleviate physiological and mental strain.
Stress affects us physically
High-stress situations activate our sympathetic nervous system (think fight or flight response). When we feel angry, anxious or scared, our sympathetic nervous system gets activated. It includes the part of the brain that responds to threats and stress. Our heart rate increases, breathing becomes rapid, blood pressure increases, digestion stops, our muscles tense up and stress hormones are released into our blood stream. That's a lot happening all at once! Our bodies feel unpleasant and we look for ways to feel better during these situations.
Coping with stress
After some period of time, our parasympathetic nervous system kicks in and brings our physiological changes back down to normal. Relaxation processes are all about changing our physiological state when we are tense, anxious, or angry. Basically, we are shifting attention, and taking control of breathing as a way to jump-start the parasympathetic nervous system.
Here's a simple and effective relaxation method developed by Dr. Will Meek. Follow the sequence all the way through to relax and get into a positive and peaceful mental state:
1. Orienting: Pay attention to your immediate surroundings. Visually and mentally recognize where you are right now and what is around you. Think about what you see, what time it is and what is happening. When we are stressed or anxious we are not present – we are consumed by our thoughts and feelings related to something other than our surroundings.
2. Grounding: Shifting our attention to our connection with the environment. Relaxation is a physiological process so it's important to direct your attention to your senses. Notice how you are connected to your surroundings. For example, notice how your feet are planted on the floor, or how your back is resting against the chair or how your jacket feels on your body.
3. Slowing: Bring your attention to what is happening inside of you. Notice your breathing and your heart rate. The easiest way to control the way our bodies respond in any given moment is to control our breathing. One of the easiest ways to control breathing is called “4-7-8 breathing”. Inhale through your nose for a count of 4, hold it for a count of 7, and then exhale through your mouth for a count of 8. Repeat. Work at a pace that feels good to you. The key is to make the exhale stretch out longer than the inhale. As you do this your heart rate will slow.
4. Coaching: Once you have the breathing pace down, keep doing it while you move to the coaching step. The key to this step is giving yourself positive, reassuring, and calm messages. Think positive
thoughts like “Everything will be alright”. “I can get through this”. Everyone will have a different message that works for them. You can either be imagining someone you care about saying this to you , or it can just be your inner voice. Keep repeating this along with the breathing until you feel like you can get back to what you are doing.
5. Emerging: The key to this step is calmingly returning back to the present moment. Focus on going back to what you need to do with the same peace of mind you have when you wake up from a satisfying sleep. Gently reemerse yourself back into the flow of your day. Your body and mind should stay in a more relaxed and positive state.
Once you get the sequence down, change it up to fit your needs. Practice every day, the more you do it, the more effective it will be.
Wake up Happier!
Let's be honest -mornings aren't the most pleasant part of most people's day. We're usually waking up groggy, just a little bit too early for our liking. Mornings tend to get a bad rap because many of us don't get enough sleep; we wake up stressed, rushing through our morning routines - always late for something.
Mornings don't have to be bad – the a.m. can become the best, most positive, part of your day. Start your day happy and relaxed with these tips:
1. Let the light in. Open your blinds or curtains half way before you go to bed. When morning comes, your room will fill with natural light and the rising sun will send signals to your brain to slow production of melatonin and start producing adrenaline, signaling that it is time to wake up. This way, when your alarm goes off, you'll already be half awake.
2. Rise with the sun. If possible, go to bed early enough that you are able to wake up with the sun rise. Get your recommended seven hours of sleep. If you are able to maintain this routine, it is likely that your biological clock with be reliable – you'll be awake with the sun without problems.
3. Give yourself extra time. Set your alarm a little bit earlier. This way you are not rushing out of bed. Begin your day slowly waking up. Stretch, listen to the news, mentally think about what you are going to wear, what you are going to do, and what you'll eat for breakfast. Mentally preparing yourself for your day can do wonders, and remember – don't press the snooze (no matter how tempting it may be!)
4. Stretch. Start stretching even before you get out bed or open your eyes. Start with your fingers, move to your wrists, then your arms. Stretch your toes, feet, ankles, and legs. Sit up, stretch your neck and back – the enhanced flow of blood will provide an extra flow of oxygen to all your tissues.
5. Enjoy the shower. The shower can be a very relaxing part of your morning - if you're not rushing. Take a moment to enjoy the water beating on your back, or have a warm bath if you can. It can be a both simultaneously relaxing and energizing experience. Schedule a little extra bathroom time into your morning routine.
6. Get inspired. Read a motivational quote, recite a poem, or watch a feel-good video. Get yourself in a positive mindframe by exposing yourself to positive words or images first thing in the morning. Have goals you want to keep in mind? Stick a few post-it notes with affirmations on your wall in a place you'll see during your morning routine.
7. Take your vitamins! This is self explanatory. Take your vitamins and make sure you are eating right and drinking plenty of water. When we're healthy we sleep better, have more energy and are generally happier people!
8. Make less decisions in the morning. For a truly relaxing morning, make your decisions the night before or save the decision making until after lunch. Decide what clothes to wear, what to eat, what route to take to
work the night before. Routinize as much of your morning as possible to save time and headaches.
9. If you drink coffee, make it good. Get a coffee maker with a timer that you can sync with your alarm. Knowing you have a fresh pot of piping-hot coffee waiting for you will motivate you to get out of bed. Drink good coffee. Whole beans are the best for the freshest taste. Many coffee experts recommend using double the amount of coffee that the instructions suggest.
Stress and anxiety can wreak havoc on your immunity. Starting your day happy and relaxed can help increase your chances of a healthy, productive day!
6 Productivity Tips to Try Today
Productivity is about more than doing work and keeping busy. Often, we can be occupied without really making progress towards our goals. It's important to be conscious of what our time and energy is being spent on and being mindful of what needs to get accomplished. Here are 6 tips that will help you prioritize and manage your time for maximum productivity:
1. Write it down. Studies show that you are 42 per cent more likely to accomplish a task if you write it down. Don't leave it to your brain to remember and sort through all the things you want done – write them down to help you focus.
2. Rethink your to-do list. As mentioned above, writing things down is super important, but there's more to it than just making a list. It's important to have a broad view of all the things that need to be accomplished (plus action items to get you started), but our ability to work on certain tasks will change from day to day. There will be times of the day that are suitable for us to work on our 'number one' action items, but the rest of the time will probably filled up with less important tasks. Be realistic and flexible with your list and don't be hard on yourself if there's something you can't 'check off'.
3. Laziness can serve as a filter. It's good to be picky about what you spend your energy on. Be willing to wait for inspiration – something should be really worth your time before you work on it. Remember, there is a difference between being busy and actually working on important tasks.
4. Make use of whatever time you have. Being efficient means being creative and using whatever windows of time you have available. Be flexible and willing to switch tasks based on what the situation calls for. There are few times and places we really have the appropriate energy level, tools, and uninterrupted time frames to work on our most important work.
5. Focus on one large project at a time. Say you had three ongoing projects, if you switched your energy back and forth between them every day, chances are that you would make progress but not be completely finished any one of them. Focus on one project each week and give yourself a timeline and schedule to finish that. Productivity will increase if you follow the concept of keeping your energy and focus on one thing at a time - shifting focus takes more time and energy than you may think.
6. Make schedules and routines. Make schedules for the different aspects of your life. There should be a work calendar, a personal calendar, and a calendar for any creative or business projects you have on the go. When you schedule your day, you are less likely to float around doing random jobs here and there and more likely to actually get things done. Getting into a routine allows you to improve your efficiency and make the best use of your time.
When are you most productive? What do you do to ensure you stay on task?
5 Ways to Become a better People Person
In order to gain influence and achieve success, we need people to like us, trust us, and believe in our abilities. Developing amazing people skills is key, but unfortunately, it isn't something that we've been taught in schools. People skills are something we work on and develop every day of our lives. Here are five tips to help bring the 'people person' out in you today:
1. Take the time to actually get to know people.
Ask the right questions, you know, the ones that people are excited to answer. Small talk is all good and fine but it often results in automatic responses that don't really help you learn about somebody. Getting people to quickly open up is easy when you ask deeper questions and express interest in their answers. Be attentive and present.
2. Find something that makes you stand out.
When networking at events with hundreds of people, how can you stand out? What good is knowing how to talk to someone when you can't even get them to notice you? One CEO owns over thirty pairs of orange shoes. Why? Because they make him stand out. They're a great conversation starter and have become part of his persona. You don't necessarily need to go out and buy a crazy accessory or outfit, but finding something that sets you apart can be helpful in making you seem both interesting and approachable. If you aren't a natural social super star, you know it can be difficult to spark up a conversation with someone out of nowhere - having something that works as a talking piece can give others an excuse to approach you.
3. Tell it, don't sell it.
Persuading people is easier when you have an engaging introduction and a compelling story. Captivate your audience with a story and they will be more likely to care about your mission. Be authentic, straightforward and show enthusiasm.
4. Raise others up.
Promote your colleagues. Share the accomplishments of other people. When you raise others up, people will be much more receptive to share what you have to offer. “A good leader takes a little more than his share of the blame, a little less than his share of the credit.” Arnold H. Glasow
5. Make your good mood contagious.
We tend to take on the attitude of the people we talk to. If you're in a bad mood, it's contagious. If you're full of enthusiasm – it's contagious, too. When people feel enthusiastic and optimistic during a conversation with you, they associate those positive feelings with you. They'll remember that you made them feel good. Being associated with positive feelings will help you to stay top of mind and build better relationships. Be conscious of your mood when communicating and interacting with others.
We always strive to leave a good impression on the people we meet. Going above and beyond expectations is what makes us memorable.
Always be the best version of yourself. Hold the door open, send a handwritten note, remember important details and most importantly, show people that their time is valuable.
Have a few minutes on your hands? Try out this quiz to see how your people skills fair and let us know how you did!
5 Apps for Tech-Savvy Realtors®
Here are 5 helpful apps for tech-savvy Realtor to try:
1. Get locals to know who you are.
Snapchat Geofilters – Snapchat is a great social media tool for Realtors®, but more specifically, their on-demand geofilters are a fantastic way to get local engagement. Geofilters are an overlay for images that are based on a geographical location and selected time frame. If your target neighbourhood is hosting a popular event, set up a geofilter for that date and location that all local users can access. Get creative with your design. Fun, visually-appealing filters are more likely to get used. Find creative ways to incorporate your own branding or information for an upcoming local event. For as little as $20, you have the potential to get thousands of people to share your filters.
2. Create and edit attractive content.
Adobe Spark – Part of excelling in real estate marketing is producing shareable high quality content. If you don't have the budget to shell out on complicated photo and video editing software, Adobe Spark is a great alternative. This free app can be downloaded in the App Store or you can use it right in your desktop browser. Create and edit banners, ads, videos, graphics and newsletters for free.
3. Track your time and be more efficient.
Hours – Hours is a time tracking app that allows you to discover and track how your time is being spent. Discover how long it takes you to complete tasks and monitor what you spend too much or too little time on. You can run reports that explain in detail where you tend to allocate most of your time and how to modify your schedule to be more efficient.
4. Give buyers valuable information about their new home.
Centriq Home – This app allows you to take a photo of an appliance label and within 24 hours the system will identify the make and model, display the serial number and pull all relevant manuals and how-to videos for the particular unit. It allows you to store receipts and documents, a list of service providers, notes and home inventory. Why it's good for Realtors®: Allows you to upload your own branding and gift the app to buyers at closing. The buyers will have all the pertinent information about their new home and they'll be seeing your branding and information every time they use the app. Cost: $349 USD annually.
5. Share information with clients, right away.
Gboard – Gboard is an iPhone app that allows you to do a Google search right in any app. Instead of leaving iMessage to do a search, selecting and copying information, going back and pasting it, you can now do it all right in the keyboard. This may not be revolutionary, but it is a handy tool to use when emailing or texting clients - allowing you to seamlessly send restaurant info, news articles, reviews, etc,. The search results appear as cards with key information like phone numbers, ratings, and hours and you can respond instantly.
With thousands of apps and tech tools out there, the possibilities to grow and maximize your business are endless - the key is to find the tools that work best for you.